Carwiz Expands Its Middle East and Africa Franchise Network Through Dubai Hub
Carwiz partners with Sigma Mobility to develop its car rental franchise network across 16 Middle Eastern and African countries from Dubai.
European car rental brand Carwiz International is strengthening its presence in the Middle East and Africa through a master franchise partnership with Sigma Mobility LLC. The opening of a regional headquarters in Dubai marks the beginning of a new phase in the brand's international expansion, covering 16 countries across the region.
Carwiz International and Sigma Mobility LLC officially launched their Middle East operations on December 17, 2025, with the opening of a regional office in Dubai. Sigma Mobility, led by its founder and CEO Amr Fawzy, serves as the regional master franchise partner for Carwiz Rent A Car.
The Dubai headquarters will act as the central hub for brand development, franchise operations and regional expansion across the Middle East, the Gulf Cooperation Council (GCC) countries and Africa.
A 16-country territory for regional franchise development
Under the agreement, Sigma Mobility is responsible for leading Carwiz's expansion across an exclusive territory spanning 16 countries. Its role includes developing the brand, managing regional partnerships and supporting franchise operations in the assigned markets.
The partnership is designed to combine Carwiz's European car rental expertise with Sigma Mobility's regional knowledge. The development strategy also relies on digital rental platforms, international mobility standards and customer services adapted to the specific requirements of different markets.
For Carwiz, this agreement represents an important step in its international franchise development strategy. For Sigma Mobility, it provides an opportunity to build a structured mobility network across several markets from a central base in Dubai.
Dubai as a strategic base for mobility expansion
The choice of Dubai reflects the emirate's position as an international business and tourism hub, offering a strategic location from which to coordinate regional operations and establish partnerships.
The wider Middle East and African markets offer opportunities for mobility businesses, supported by tourism development, business travel and changing consumer expectations. Demand for accessible, technology-driven transportation services is also contributing to the evolution of the car rental sector.
Commenting on the partnership, Amr Fawzy, founder and CEO of Sigma Mobility, highlighted Dubai's role in connecting international expertise with local market knowledge and building a sustainable mobility ecosystem aligned with global standards.
Krešimir Dobrilovic, founder and CEO of Carwiz International, also emphasized Sigma Mobility's strategic vision, understanding of the region and commitment to the brand's international values.
A franchise model for international growth
Carwiz's development in the Middle East illustrates how master franchising can support international expansion. By appointing a regional partner with responsibility for a defined territory, an international brand can coordinate its development while relying on local market expertise.
The partnership between Carwiz International and Sigma Mobility demonstrates the potential of this approach in the mobility sector, particularly across geographically diverse markets where regional coordination and operational consistency are essential.
With Dubai established as its regional headquarters, the partnership provides a framework for Carwiz's planned development across its 16-country territory.
Middle East Franchise Editorial Team